GTM | Notion

Define the problem of not having a GTM and which steps we are going to take to create one

Identify next steps to create a proper GTM strategy

Among the proposed user groups, web3 freelancers and DAOs are the most interesting ones. Freelancars stick more to the original problem that woop pay tried to solve
Web3 vendors not so unique as an user group. Difficult to reach as well
We need to leverage more the connection with D_D. Being associated with this community can create an higher sense of trust that will eventually lead to more users. We recognize the importance of “safety” around payment. You want to use a safety tool to execute payments. Thus, Woop Pay as D_D tool can bring that higher sense of safety
Another potential user group are founders. They want a simple process system in place that reduces the friction during the company registration
It might be difficult to reach out immediatelly to freelancers. The more concrete way would be in an indirect way. By building partnership with other web3 protocols, we can then increase the brand awareness that will lead to more web3 freelancers using woop pay.
It was suggested to run a survey in a similar way as per D_D Academy
Immediate next steps:
- Follow-up with first group of users that shared feedback with woop pay via Twitter (alerex)
- Reach-out to web3 founders to understand their need in terms of payment (luan)
- Create a woop pay survey (uma)
- Start chasing new partnership with woop pay (alerex and luan)