• Goal: as Developer DAO has both the technical skills and passions for work related to Developer Relations (DevRel), Developer Advocacy, and open-sourced education, this guide is designed to serve anyone in Developer DAO on how to create content across 4 buckets: Written, Visual, and Audio.
• Authored By: @brianhhough — please DM w/questions @BrianHHough#5648 on Discord
• Contributors: @kayprasla, @meowy, @with-heart, @paloma, @Daeshawn.sol, @Colin4ward, @kempsterrrr
• Last Updated On: August 19, 2022

Dev Rel in Nutshell

• DevRel → Developer Relations
  • Part 1: Developing content, guides, and
  • Part 2: Relation-oriented teaching and education to many audiences particularly devs

Who do we serve?

• Part 1: The Item Under Inspection
  • This is most often the corporation that is sponsoring the content or the season
  • This could be an Open Source organization, an enterprise, and anything in between
  • This is likely the spearhead for the project or content that will be published
• Part 2: The Audience
  • This can be:
    • Potential developers who want to use/build XYZ technology
    • Business leaders who want to learn how XYZ technology
    • People who are new to tech and want a 101 guide on how to get started
    • People who are veterans of the space and want in-depth knowledge

What are their problems?

• Part 1: The Item Under Inspection
  • They might not have enough:
    • Marketing
    • Visibility
    • Sales
    • Understanding
    • Digestible content
    • Education
• Part 2: The Audience
  • They might not have enough:
    • Insights into how to get started
    • Guides that illuminate an abstract concept, framework, or technology

Why should they work with us?

• About them:
  • Companies often have a hard time translating their vision into the real world (being too “in it” to see outside-in)
  • People that “look like me” (i.e. developers, educators, content creators) are more likely to resonate than a corporate executive or salesperson
• About us:
  • We are a fun-loving, passionate, and creative group of builders
  • We can take a technical vision and turn it into a manifested, IRL, asset that can onboard others
  • We are experienced, dedicated, and leaders in our fields

→ Written Content